Underpass Co.
I created a skate brand with a punk-driven aesthetic, targeting youth with a rebellious spirit. The identity draws from DIY punk and skate culture through sticker-bomb graphics, distressed textures, and a bold color palette of sonic blue, magenta, and green, creating a raw and expressive visual language.
(Tools: Adobe Photoshop, Illustrator)
Inspiration Board
Bean Slayer Coffee Bar
I redesigned the brand identity for Long Beach–based café Bean Slayer Coffee Bar with the goal of more intentionally aligning the brand with its target demographic and the café’s gritty, alternative atmosphere. The visual system incorporates handwritten type and distressed textures to create an imperfect, punk-inspired aesthetic that reflects the culture and energy of the space.
(Tools: Adobe Photoshop, Illustrator)
